A Beginner's Guide to YouTube - What You Should Do To Succeed!
YouTube is a gold mine for advertisers, with marketer spending expected to reach $20 billion in 2020. The platform enables brands to target specific audiences, show video ads with the ability to respond, and measure the results by monitoring subsequent purchases. It has also become a primary source of video content and social interaction for millions of people. While brand-safe environments like YouTube Kids remain popular channels, the general audience on YouTube continues to grow rapidly (especially among younger demographics). In fact, there are more than 1 billion active users. So if you’re not already working with YouTube as an advertising channel, it’s time to start thinking about how your brand can take advantage of this exciting opportunity. What You Should Know About YouTube Advertising Before we dive into the details of how to create a successful ad campaign, it’s important to understand the basics of YouTube advertising. In order to create an ad campaign, you mus...